Your systems will determine your success We recently worked with an organization (not a public school district) that was having trouble with its method systems. It had lots of mechanism systems in place, but the employees were not using those in any type method systems to meet client needs. As we evaluated the situation, we
Case Study: Organization implements method systems and sees huge spike in success When you think of systems, what comes to mind? Your computer network, internet service, perhaps Google docs? Sure, those are all systems – necessary systems. But if you are going to be truly successful in developing a strong, trusting relationship with your community,
“Cost of entry” is a term we use in marketing to identify those things that a business “must” do in order to compete. For instance, a full-service bank must offer certain types of checking and savings accounts before someone will consider opening an account with them; and a cell phone company must have extensive service
There are lots of good school website development companies out there, where you can get a beautifully-designed site at a very reasonable cost. Yet, after all the work of getting the site launched, and it looking absolutely great, you may find it is still not providing the value you truly need. There are two aspects
Continuing the conversation about social media … while it’s a wonderful way to reach a wide variety of your community members, there is another aspect to social media that is important to remember. This has to do with “directing your conversation.” We have all seen how a message – accurate or not – can take
Over the past decade, social media has become an integral part of our lives: there is no putting that genie back in the bottle. This means that social media needs to be as much a part of a school district’s communication strategy as postcards and email. While it may seem easy to tweet a quick
Relationships are a two-way street. If we are going to be in accord with our spouse/significant other, our friends, our co-workers – it takes mutual trust, which comes from ongoing, open communication. We know this is true in our personal lives; so why would it be any different with our communities? It’s not; and if