Don’t let others direct your information

Continuing the conversation about social media … while it’s a wonderful way to reach a wide variety of your community members, there is another aspect to social media that is important to remember. This has to do with “directing your conversation.”

We have all seen how a message – accurate or not – can take on a life of its own on social media. And in an information vacuum, it’s even easier for a false message to gain traction.

The best way to minimize the proliferation of inaccurate information about the district is to ensure you are consistently putting out accurate information. If you can keep that information vacuum from forming, then people are more likely to turn to verified district accounts for information vs. random individuals who claim to know what’s going on.

This is why it’s so important that you create and direct the conversation about your district. Whether it’s information about new curriculum you are introducing or your latest five-year forecast, make sure you are starting that conversation with accurate, transparent information.