Tag Archives: social media

Don’t let others direct your information

January 26, 2021SchoolComm Consultantsconversation, social media1 Comment

Continuing the conversation about social media … while it’s a wonderful way to reach a wide variety of your community members, there is another aspect to social media that is important to remember. This has to do with “directing your conversation.” We have all seen how a message – accurate or not – can take

Strategy makes the difference with social media

January 26, 2021SchoolComm Consultantssocial media, strategy

Over the past decade, social media has become an integral part of our lives: there is no putting that genie back in the bottle. This means that social media needs to be as much a part of a school district’s communication strategy as postcards and email. While it may seem easy to tweet a quick