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Tag Archives: message

What is your district’s cost of entry?

January 26, 2021SchoolComm Consultantscompetitive, cost of entry, message

“Cost of entry” is a term we use in marketing to identify those things that a business “must” do in order to compete. For instance, a full-service bank must offer certain types of checking and savings accounts before someone will consider opening an account with them; and a cell phone company must have extensive service

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